Why Your Business Needs Professional Team Headshot Photography
Your business likely has advertising and marketing formats that are cohesive, follow a set color palette, and make it distinguishable to customers, potential clients, and other companies you work with. Cohesion is a key marker of a business that has put thought and time into presenting itself to the world. The headshots for your employees play an essential role in this sense of cohesion. So let's talk a bit about why your business should invest in professional team headshot photography.
#1 Show Your Commitment to Quality & Professionalism
Whether on your business's website, employees' business cards or in emails or other marketing materials, professional headshots show others that your business has taken the time and investment to present itself cleanly and clearly. If you've ever opened up a business's website and on their "About Us" page are personal photos that the employees submitted themselves, you know it gives off a much different impression than those with professionally taken headshots.
#2 Display Your Business Doing What It Does Best
Along with standard headshots of employees, many photographers will also take professionally staged yet "candid" photos of your team hard at work. These photos can be a great addition to website content that allows potential customers or clients to get an inside look at exactly what goes on day-to-day in your business while taking advantage of a photographer's knowledge of lighting, angles, and how to capture the very best photo.
#3 Convey Your Business & Your Employee's Human Side
Customers, clients, and other businesses want to do business with people, not faceless companies without a story behind them. Professional portraits and corporate photography showcase the people that are behind your business. This creates a sense of familiarity and trust that you cannot get without them. A client or customer who has a picture of a warm, personable staff will already have a good first impression before there is ever even a meeting or the put a foot in the door. It sets your business up for success.
#4 Give You a Leg Up On Your Competition
We live in an increasingly image-dominated society, so you have to look and perform better than your competition to survive in business. Headshots of your team and your business in action can enable your website and marketing materials to give you the competitive edge and win the contracts and customer loyalty that equal success. These photographs when used online and on trade show materials or social media pages can significantly impact your success.
At Kat Squibb Portraits, my goal is to help enhance your business's branding through professional team headshot photography that will help your staff and your overall business's mission shine through. I can showcase what you and your staff do best and make sure your clients and customers have a reinforced feeling of your commitment to your craft and the quality they will receive by working with you. Let me use my years of experience to update your team's headshot images to portray a clean, consistent look that will speak volumes about your business.
