The Dos and Don’ts of Corporate Event Photography
Corporate events, whether they are conferences, product launches, or team-building retreats, are crucial for building relationships and promoting your brand. Capturing these moments through professional event photography ensures that the success of the event is documented and can be shared with a wider audience. However, not all corporate event photography is created equal. To get the best results, it’s essential to follow some best practices and avoid common pitfalls.
At Kat Squibb Portraits, we specialize in corporate event photography that highlights the key moments, energy, and atmosphere of your event. Here are the dos and don’ts to keep in mind for your next corporate event photography session.
Do: Capture Candid Moments
One of the best ways to tell the story of your event is through candid, unposed moments. While group photos and posed shots have their place, candid photos are often more engaging and authentic. Capturing attendees listening to speakers, interacting with one another, or enjoying the event’s activities provides a more genuine representation of the event. These natural shots help convey the atmosphere and create a sense of connection for those who were there—and for those who couldn’t attend.
At Kat Squibb Portraits, we excel at capturing candid moments that reflect the true spirit of your event, ensuring your photos feel lively and authentic.
Don’t: Rely Only on Posed Group Shots
While posed group photos are important, relying solely on them can result in a stiff, formal-looking event gallery. It’s essential to strike a balance between posed shots and spontaneous captures that showcase the energy of the event. A variety of photos, including wide shots of the venue, close-ups of speakers, and candid moments of interaction, can make the photo collection more engaging.
At Kat Squibb Portraits, we make sure to blend posed shots with dynamic, in-the-moment photos to provide a complete picture of your corporate event.
Do: Plan Key Shots in Advance
Every event has key moments that are especially important to capture, such as keynote speeches, award presentations, or group activities. Work with your photographer ahead of time to identify these moments and ensure they are documented. A good event photographer will anticipate these shots and be ready to capture them without interrupting the flow of the event.
In addition to the planned shots, leave room for spontaneity, as some of the best photos can come from unexpected moments. By planning ahead, you ensure that no critical moment is missed.
At Kat Squibb Portraits, we collaborate closely with clients to create a photography shot list that covers all the essential moments while remaining flexible to capture candid opportunities.
Don’t: Forget the Details
The little details can make a big difference in how your event is remembered. Close-up shots of branded materials, table settings, decor, and signage add depth to your event’s visual story. These detail shots are also great for showcasing the attention to detail that went into planning the event and reinforcing your brand’s presence throughout.
At Kat Squibb Portraits, we make sure to capture not only the people and big moments but also the small details that add richness to your event’s photo gallery.
Do: Showcase Your Brand
Your corporate event is an extension of your brand, and your event photos should reflect that. From logos and signage to the overall decor and setup, make sure your event’s branding is captured in a way that highlights your company’s identity. These branded photos can be used in marketing materials, social media posts, and even future event promotions, ensuring that your brand is consistently represented.
At Kat Squibb Portraits, we ensure that your branding is subtly but effectively woven into your event photography, helping to tell a cohesive visual story that aligns with your company’s image.
Don’t: Overlook Employee Engagement
Corporate events are a great opportunity to capture your employees in action. Whether it’s a team-building exercise, an awards ceremony, or casual networking, photos of employees engaged in the event add a personal touch to the corporate environment. These photos can be used for internal communications, company newsletters, or even employee spotlights.
At Kat Squibb Portraits, we focus on capturing moments that highlight your team’s engagement and collaboration, showing the human side of your business.
Do: Plan for Multiple Uses of Your Event Photos
Event photos are versatile marketing assets that can be used in a variety of ways, so plan for their use beyond the event itself. High-quality event photos can be shared on social media, included in email newsletters, added to your website, or used in future marketing materials. Event recaps, blog posts, and even annual reports can all benefit from incorporating professional event photography.
At Kat Squibb Portraits, we provide you with a comprehensive set of event photos that are suitable for multiple platforms and marketing channels, ensuring you get the most value from your event photography.
Conclusion: Capture Your Event’s Full Potential
Corporate event photography is an essential part of documenting and promoting the success of your event. By following these dos and don’ts, you can ensure that your event photos reflect the energy, atmosphere, and professionalism of the occasion. From candid moments to detailed close-ups, professional event photography provides a lasting visual record that enhances your brand’s story.
At Kat Squibb Portraits, we specialize in corporate event photography that captures every important moment with professionalism and creativity. Ready to elevate your next corporate event with high-quality photography? Contact us today to schedule your session.
